The year was 2012. Everyone was in school or at work, going through with their lives. Barack Obama was still president and taxes weren’t as high as what was about to come in the following years. Everything was fine and swell at first. Until November of 2012 when the company Hostess, the people behind producing Twinkies, filed for bankruptcy after the growing debts from lawsuits and protests over worker payment. First, they halted all production of all hostess products which included Twinkies as well as other baked goods. This detail will be important. The company then also laid off all of its workers just before the holiday season. It wasn’t until December where the real panicking began.
All of sudden, people started to rush to millions of stores trying to buy any if not all hostess products. People thought that it would never be made again so they rushed to every store that sold any Hostess’ product and snatched it for themselves. It got so bad to the point where scalpers went on ebay selling the products for hundreds of dollars. The most surprising thing was the fact that people were actually desperate to pay that steep price. But this not only affected normal people. This also affected schools in the U.S because Hostess provided bread for school lunch. Now, schools had to find a new supplier for their baked goods. The good news is that this epidemic will stop in 2013.
As the Hostess company was about to go bankrupt, they were picked up by the company J.M. Smucker and they came back to production in July of 2013. The relaunch was marketed as “The sweetest comeback in the history of ever.” Many people stormed to stores again, getting their hands on any Hostess products, with the products flying off shelves to the point where stores such as Walmart or Walgreens were struggling to keep a stock in their supplies. The company received a record high sale of almost a billion dollars in only the first month. This goes to show that most people or things are heavily reliant on others. Without Hostess, schools as well as ordinary people like us were struggling to try to find an alternate bakery product. Now, it was unhealthy, so personally I don’t like Twinkies. But this goes to show we rely on others for things in our life.
